About simiplify: fresha alternative
“I built Simiplify based on my own experience as a clinic
owner.”
Hi. I’m Simi, founder of Simiplify — an all-in-ONE beauty platform that finally does everything you need, in one place.
hi, i’m simi, the founder of simiplify
I’ve been the overwhelmed
business owner
juggling five
different systems
that don’t talk to
each other.
I’ve tired figuring it out, patching together and
making it work — often putting in extra hours
and wasting a lot of energy just to make things
functional in my aesthetics business.
I was tired. Yet the more I spoke about it,
I realised: I’m not the only one. This is a
universal problem.
And that is exactly why Simiplify was born.
What I saw wasn’t just a problem in my own
business — it was a wider issue across the industry.
So much time, energy and money was being wasted because no single platform truly supported the real needs of beauty business owners.
We all needed change.
And that is exactly why Simiplify was born.
What I saw wasn’t just a problem in my own
business — it was a wider issue across the industry.
So much time, energy and money was being wasted because no single platform truly supported the real needs of beauty business owners.
We all needed change.
That change is MORE than software. We need a better way to run your business.
My mission is to simplify and
strengthen beauty businesses
through ONE practical system,
ONE smart tool and real lived
industry experience — so you can
spend less time stuck in admin and
more time growing a business they
actually enjoy.
What SIMIPLIFY stands for
Simplicity
Everything is designed to feel intuitive, easy to use and built to reduce mental load.
Knowledge
Clear, practical guidance that helps beauty business owners make smarter decisions with confidence.
Empowerment
Helping owners feel more in control of the moving parts behind their business.
Honesty
Clear pricing, straightforward systems and no hidden platform fees.
Compassion
Built with a real understanding of the pressure and reality of running a beauty business.
MORE ABOUT SIMI, FOUNDER OF SIMIPLIFY, BEAUTY
SALON SOFTWARE
I didn’t start in beauty. I started in law.
After earning two degrees and a Masters, I made
the decision in 2015 to leave a legal career and
build something rooted in creativity, confidence
and connection.
What began as a passion for makeup artistry
quickly evolved into Bellissimi Beauty,
a multi-award winning clinic in Manchester
known for natural results and a
“less is more” philosophy.
Over the past decade I’ve been a celebrity
makeup artist travelling internationally, a
salon owner in Chorlton, a microblading
specialist, an educator and a business owner navigating the realities of running a growing
team and client base.
I’ve been the therapist.
I’ve been the trainer.
I’ve been the employer.
BY THE
NUMBERS
8
THE NUMBER OF YEARS I'VE BEEN IN BUSINESS, WEATHERING COVID AND EVERYTHING THAT CAME WITH IT.
4k
THE AVERAGE AMOUNT COUPLES SPEND ON THEIR WEDDING SUITE.
47
THE NUMBER OF YEARS I'VE LOVED PAPER-AND THE COUNTLESS STORIES IT'S HELPED ME TELL.
6k
THE NUMBER OF INVITATIONS HAND-FED THROUGH THE PRESS-AND NEVER ONCE
RUSHED.
70+
HAPPY COUPLES AND
COUNTING
92%
OF MY COUPLES SAID THEIR GUESTS
KEEP THEIR INVITATIONS AS A
KEEPSAKE
from my 11+ years experience, i KNOW that
The aim of software is
not to make things feel
more technical.
The aim is to make the
business feel calmer,
clearer and easier to
grow.
Yet so much software failed to do that.
Because it was imagined and engineerd
from outside the beauty industry,
Simplify is a platform
shaped by real clinic
operations, real admin
pressure, real missed opportunities and real
growth challenges.
That is what makes Simiplify different.
Simplify is a platform
shaped by real clinic
operations, real admin
pressure, real missed opportunities and real
growth challenges.
That is what makes Simiplify different.
FINALLY, AN ALTERNATIVE TO FRESHA, PHOREST & TREATWELL
ONE system that changes
everything.
The future of beauty business management should feel simpler.
Our vision is to become the go-to platform for beauty professionals who want structure, clarity and
scalable growth, without unnecessary complexity or overwhelm.
Clinic & beauty salon software
The all-in-one platform built for aesthetics and beauty business owners who want less admin, less chaos and a simpler way to run and grow their business.
Finally, software that does it all.
